In his book, "The E-Myth", Michael Gerber summarizes that 96% of small businesses fail within 10 years.  According to the Certified Exit Planning Association, only half of those businesses that survive over 10 years successfully sell or transfer, Just 2%.  Having performed a large number of certified business valuations since 2006 for the purpose of sale or transfer, our firm has had had the opportunity to learn about those 2% of successful business owners.  Click here if you would like to learn more about what we learned from them..